Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website or use an app. They help us recognize your device, store preferences, and improve your experience.

2. Types of Cookies We Use

We use the following categories of cookies:

2.1 Essential Cookies

These cookies are required for the Platform to function properly. They enable:

• Account login
• Session management
• Security and fraud prevention
• User authentication
• Loading core features

You cannot disable essential cookies.

2.2 Performance & Analytics Cookies

These cookies help us understand how users interact with the Platform. They are used for:

• Measuring traffic
• Identifying usage patterns
• Improving features and performance
• Detecting bugs or errors

We may use trusted analytics tools like Google Analytics or in-app tracking (without storing personally identifiable data in these cookies).

2.3 Functionality Cookies

These cookies remember your preferences and settings, such as:

• City
• Interests and personalization choices
• Saved login preferences

They improve user experience but are not strictly required.

2.4 Advertising & Marketing Cookies

These cookies help us:

• Show relevant ads
• Measure the performance of promotional campaigns
• Build audiences for advertising (e.g., Meta, Google, email campaigns)
• Limit irrelevant or repetitive ads

We only use non-sensitive profile information for these purposes.

3. Cookies Set by Third Parties

Some cookies are set by external services that we integrate with, such as:

• Meta (Facebook/Instagram)
• Google Analytics
• Payment gateways (Razorpay, PayU)
• Marketing and email platforms

These third parties may collect data as per their own cookie and privacy policies. We do not control how third-party cookies operate.

4. How We Use Cookies

We use cookies to:

• Keep you logged in
• Secure your account
• Personalize your experience
• Understand user behavior
• Improve Platform features
• Analyze campaign performance
• Support marketing and advertising
• Enable payments and session-based processes

5. How to Control Cookies

You can manage or block cookies through your browser settings:

• Chrome
• Safari
• Firefox
• Edge
• Android/iOS device settings

If you disable or block certain cookies:

• Some features may not work properly
• You may not be able to log in
• Personalization may be limited

Essential cookies cannot be disabled.

6. Changes to This Policy

We may update this Cookie Policy from time to time. The latest version will always be available on our Platform.

7. Contact Information

If you have any questions regarding our Cookie Policy, contact:

The Education Tree
Email: contact@theeducationtree.com
Address: 2/3 Madhuban Apartments, Pitampura, New Delhi 110034